New to the Web Content Accessibility Guidelines (WCAG)? It can be an overwhelming learning experience, so in this episode Rowan breaks down the top 10 things you can do right now to make your website more accessible for your full audience.
00:00 | Introduction
00:36 | Topic Introduction
01:27 | Structure
02:26 | Navigation
03:27 | Text
04:40 | Hyperlinks
05:59 | Images
06:57 | Forms
08:03 | Documents and Files
08:59 | Media
09:36 | User Autonomy
09:57 | Maintenance
10:41 | Conclusion
Twists & Turns | The Paul Dunlea Group
This episode was inspired by Digital Accessibility Digest, Digital Accessibility Checklist: 10 Elements to Evaluate for Website Accessibility.
This is the All Access podcast Access & Allies. My name is Rowan; I’m the co-Founder of All Access and a web accessibility auditor for the government of British Columbia’s Digital Government team.
The goal of Access & Allies is to attempt to break down any digital accessibility topic under the sun to answer any and all of your questions around making digital tools more accessible. Thanks for tuning in, and if you prefer to read along, make sure to find this episode’s transcript in the notes — along with any resources I mention.
Now, let’s get started with today’s topic: The 10 Things for Rapid Response Web Accessibility.
There is a lot of work that goes into making a website accessible so it is useable for its full potential audience. In fact, accessibility can take up to 30% of the overall development time!
And that’s just the planning and building. There’s also proper testing and maintenance to consider.
But let’s say yesterday you were asking yourself “what is digital accessibility?” and today you find yourself having to make your website compliant with the Web Content Accessibility Guidelines, or WCAG.
I have an itemized list of ten things you can focus on first, before doing a deep dive into the ins and outs of digital accessibility — because that deep dive is time consuming. And while the most meaningful change takes time and patience, this list will help you get the basics out of the way enough to make a big difference for a lot of folks out there who want to benefit from your content.
So with that, let’s get into it.
First up: Structure. Structure is the low hanging fruit on this list that is often and easily missed. Good structure can make or break user experience. Not only is it important to make your site components visually distinct, but it’s equally important to label your site’s structure accurately in the metadata.
The natural second to structure is navigation. One thing you can do is make sure your site is navigable. It isn’t just as simple as making sure your site has a visually clear path, although that is part of it.
Yes, you want to create a user experience where finding content is easy, and finding your way back is just as simple.
But you also want to make sure that you can easily navigate through the site using only the Tab key (Shift-Tab to go backwards), and Enter key. You should be able to see where your focus is at all times, and that focus should move through the page in a logical order. And anything interactive must be operable using only the keyboard’s navigation functions.
For our non-sighted users, accurate and informative labels for interactive elements and landmarks are essential for a positive user experience.
Now, something that often gets in the way of accessible navigation is pop ups or modal dialogs. Does your site have pop ups that moves or changes the visitor’s focus? If so, it’s a good idea to consider using alternative methods of communication or marketing.
Number three on the list is text. Language is how we convey information from one person or entity to another. So the way your text shows up on your website is crucial. This is important for people who are near-sighted, who have cataracts, or colour blindness, as well as people with dyslexia, ADHD, and other processing-related disabilities.
Hyperlinks are number four on this list and there are several considerations to keep in mind when it comes to these useful resource sharing tools. They should be:
And something to keep in mind with all interactive elements is that any new page should open in the same tab. If it opens in a new tab, make sure to have something that mentions it will open in a new tab, for example in the hyperlink itself or in an ARIA label.
Fifth on the list (and we are at the half-way mark) is images like photos and illustrations. They can either be helpful or a hinderance, depending on how much thought is put into making them accessible.
Number six is a big one: Forms. Make sure to test your forms with tab navigation and with a screen reader before releasing it out into the world, because these interactive tools can be accessibility nightmares. I will dedicate an episode of this podcast to accessible forms at a later date, but for now, here are a few things to keep in mind:
Number seven: documents and files. If you ever want to add a PDF or other file to your website, the first thing to ask yourself is “Can it be represented in HTML instead?” If the answer is ‘yes’, do that, because it will be way easier to make HTML accessible than any PDF. If the answer is ‘no’, ask yourself why. If the information is too complex, I assure you it is not accessible and should be broken down.
If there is no way around adding documents to your website, make sure they pass whatever accessibility checker is available to them. Microsoft products and Adobe all have accessibility tools for making sure your document is as accessible as possible.
There isn’t enough time to delve into how to make different document formats accessible here, but I will make sure to add some resources to the notes section to set you on your way.
Basically, the same principles of accessibility apply to documents, but there are different ways of getting there.
Eighth on the list is media.
Number nine is user autonomy. Moving right along, it’s important to provide an adaptable experience for your audience. Can they set the zoom level, the size of the text or font type without negatively impacting the page structure? Are there dark mode and high contrast options built into the site? And do those settings provide a full user experience?
We’re finally at number ten and last but not least is maintenance. Now that you’ve gone through the big ticket items for making your site accessible and inclusive, it’s important to not stop there. Keep learning about ways to make your site accessible, and create a maintenance process and policy to ensure your site gets regular attention with an accessibility lens.
Accessibility isn’t a one and done thing, it’s more like dental hygiene. You have to keep on top of it and floss every once in a while. Come up with a schedule to go through automatic and manual testing to ensure users with different accommodation needs are still able to access your content.
Due to the web’s fluid state, it’s easy to make a seemingly simple change that has big implications for assistive technology users.
In conclusion, implementing these 10 things for rapid response web accessibility can significantly improve the accessibility of your website. By focusing on structure, navigation, text, hyperlinks, images, forms, documents and files, media, user autonomy, and maintenance, you can ensure that your website is inclusive and usable for a wide range of users. Remember, accessibility is an ongoing process, so continue to educate yourself and prioritize accessibility in all aspects of your website development and maintenance.
I hope you have found this episode informative. While it’s a long list, it’s not exhaustive and these really are the most essential items for a more accessible user experience. So, just take it one step at a time. And one thing I recommend is that, if you know your site isn’t accessible but you are actively working on improvements, say as much towards the top of the home page and communicate your intentions. Then just make sure to follow through on them.
And check out that notes section as there are a bunch of neat tools to add to your roster to help you along this journey.
As always, it’s been fun talking at you and until next time on Access and Allies.